A free website, built before the prospect even replied. It sold itself.
We built and ran a proof-first outbound engine for Propeller AI, targeting founders in the medical industry. The hook: a complimentary, custom-built demo of their own website — generated, redesigned, and packaged into a proposal automatically. Here is what nine days looked like.
The setup
Propeller AI sells website builds to companies in the medical space — a market where trust is everything and cold pitches get ignored.
So we did not pitch. We led with something already finished and genuinely useful: a free, custom demo of the prospect's own website, rebuilt better. The opener was disarming on purpose — low-pressure, specific, and impossible to ignore once they realized the work was already done.
First touch · LinkedIn
Hi {first_name}, thanks for connecting.
Bit random, but my team actually mocked up a custom demo version of your website, completely complimentary, after coming across your company.
Mind if I send over the preview link?
The mechanism
One yes triggers an entire agency's worth of work in minutes. The moment a founder says yes, the system goes to work with zero human involvement: it studies their current site, diagnoses what is holding it back, rebuilds it properly, and writes up the case for the change. The prospect opens a finished, on-brand website and a proposal that explains itself.
- Proof-first LinkedIn outbound, run end to end
- Automated crawl of the prospect's existing site
- Full website rebuild, on brand, with the fixes live
- Auto-generated proposal per prospect
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01
Lead replies yes
Interest captured instantly, no manual handoff.
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02
Scans their site
Crawls the prospect's existing website automatically.
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03
Finds the issues
Analyzes design, messaging, and conversion gaps.
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04
Rebuilds it
Generates a new on-brand site with the fixes live.
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05
Writes the proposal
Auto-generates a doc: what was wrong, what got fixed, why.
The funnel, end to end
The numbers
First website deal closed, fully on autopilot
Won inside the first nine days, with no manual selling between the reply and the close.
Pipeline from positive replies
21 positive responses at the $5,000 deal value, and the campaign keeps running, loading new leads daily.
Reply rate is calculated on leads actually messaged (33 of 89). The campaign is ongoing with no end date; figures reflect the first nine days. Pipeline applies the $5,000 deal value to positive responses and is illustrative of opportunity, not booked revenue.
The best demo isn't a slide deck. It's the thing already built for them.
Key takeaways
- The hook was a finished product, not a pitch
- 37% reply rate from medical founders in nine days
- First $5K website deal closed inside the first nine days
- One reply triggers a full rebuild plus proposal, automatically
- The same engine adapts to whatever you sell